In my last article, the number left at Radio 4 You commandment is to choose the right music bed
If you have money going to produce a radio spot, the most successful, they need to make sure that every word "sit" comfortably on the bed music (background music). You can record the announcer and the joy of music before but is much easier if you go, choose the right music to get.
WhatI usually run a few different songs when I read the post above my head. What I want is a bed of music, the flow and cadence in the appropriate one to read.
I want to make sure that when I launch into selling a limited number of colossal time, the music is) exciting with a strong beat and ethereal music "post" (which moved some words to get the musical punch or stop.
If I find the sound I seek, I start to rewrite the staff toI use various musical modulations, the stamp and the "holes" (silence), where each keyword is the most effective way possible.
Believe me, if a commercial writing read well the music is married to a big fireworks pass the listeners and not just hear – you hear!
That said, let me tell you that some of the best spots I've ever been a part, had no bed all the music!
In these cases, the strength came entirely from the presenter who was able tohand-picked to take any word and make it his own.
The best "cold voice" (music without commercials), radio advertising were the ones that emotion was the minimum amount of words, the greatest amount of meaning and stronger.
Now you may think that male announcer dominate the airwaves and can be right. But there are female voices to do the incredible work.
This brings me to Radio Bid Number 5 is required to select the right talent forTheir radio advertising
While large radio campaign copywriting can be the key to success is the announcer who opens the door!
There are many great-sounding announcer on the market, but unfortunately only a few who understand the importance of pre-verbal. The innate capacity for passionate words to slide easily, pushing and grinding each syllable in a warm and euphoric grab your attention – and money.
These are the words that you weaversshould try to find out.
How do you find these items? A good start is on the web. Just type in the Voice-over-talent "and you will find a lot of demos for a hearing. As you will know who is good? Just listen. If you move – their name, e-mail and find out what they have to offer. In some cases , you can find in the fortunate position of someone who is also an excellent writer.
A question often asked if a male speaker is better than a female announcer.
I thinkmuch depends on what you sell. For example, I'd be hard to use a male voice when I'm selling menstrual pads. I would be less convincing if a woman's voice sold instruments shop.
Interesting, I think that women can get away with selling more products than men, but I think that men seem to have a more impressive and convincing.
This brings me to Radio Bid Number 6 You believe in your product
Nothing bothers memore radio ads, knocking on listeners with zero conviction. Spot Spot persuaded to buy this rally, after issuing a call here, a shop there, and redundant and pathetic of them all … Quality, service and price!
Is that there is no work, no question of quality, service and price? Duh. Well … Hmm, maybe the banks. Let's face it. Everyone wants to mind the best quality and service at the lowest possible price. Enough already!
L 'The fact is that commercial radio should evoke feelings of your magic with those without.
Remember – it is a classy place, the quality is said.
Referring how to ensure that you get a little 'more accessible to a customer who says, was put into service.
And let the public know the difference between list price and the selling price and throw in some added value certainly say there is no objection to the prices.
In otherSo you can not seem credible if they echo the same redundant information as everyone else. Credibility happens when the truth prevails.
You can sell $ 2. T-shirts and they are doing is great or you could say something like "… and here we are with this class, definitely put high-end 100% Cotton Baby T-shirt who, like, minor errors because some dyes imperfect run that no one ever noticed anyway, and hey, for $ 2. Absolutely can not go wrong, in order to obtain firstRegrets …. you did blah blah … not …"-
The fact of the conversation and the sound forward, it reaches the host of "I'm your friend, listen to me – I offer the board room. 'And it works.
E 'credible. It 's true. E 'reliable and convincing.
And that means you have just won another customer upset.
This brings me to Radio Bid Number 7 should be used to build radio & Make FriendsTrust
Create a relationship with the public is a long-term and important sales market of today and tomorrow. But what friends on Radio is more serious than a front seat. Spot can and should be fun at times. As long as you give a sense of truth.
In fact, humor is a wonderful tool, because it maintains and the radio is in the entertainment industry. Yes, I know that the radio is fun to talk very seriously, and notbut that's just what on the surface.
But back to the sense of humor. It 's a great way to attract someone's attention, someone always win, take a friend and a potential customer. It can also work against you.
In fact, the success-winning radio commercials that have used more humor, the ad has a lot of people are scratching their heads trying to remember this. A case of "that was so funny that I do not understand what they have sold products."
Whatwent wrong? Simple. The product name was not linked inextricably linked to the main point or storyline.
The least I've always wanted to go away with a listener, is the name of the product or the company and agree to the good feeling that they feel. One day, a listener may have to decide between your product or service and another. The will, that this is a "feel good" offered to them and the feeling of a trusted friend.
People certainlyRelations with the radio station of choice. It begins with the morning speakers we're talking in your bathroom, how to dry on a shower or shaving and music Strutt naked in the morning.
They tell you all kinds of information about breakfast. Some have even come in and is stored in your subconscious. And bring you safely through the traffic to your future destination. It is a storm approaching, washes and the like.
This is doneeach working day and at weekends, too – 365 days a year! Is it any wonder that, over time, radio, life is the best way for a listener to a place of inhibitions and build confidence in her?
Talk about trust. Listeners are not the only ones you want to win.
In my next column I'll radio the eighth commandment
You must use the radio to build a strong business alliances.