So you are the customer. The brand guardian. They have booked the air time for radio campaign. You suggested, 23 Scripts approved. You know exactly what you want and what the business must be in the form of measurable results and provide revenue. Now is the time to register the business. Only one small problem – you've never been in a recording studio.
For many people the first time in a recording studio is a terrifying experience. But if you know the basic rules and label, is an experience that is exciting and fun. Not to mention an advantage for your brand.
If a recording is made a special chemistry between the people have developed in the studio. A magic thread is spun, which connects them with each other and the delicate, that they create. That is, if the recording is fine.
If a picture is wrong … the wires are chains that run every down. You often hear on the radio: The voices sound strained, theThe music is just a little 'too reserved and mixing more than offset a bit' too much. The overall effect sounds like a chain dragged through an empty corridor.
Remember a few simple things can help your first shot will be much less painful. Most of them are common sense. But the funny thing about common sense, that only a common mistake.
1. The Little Red Light
Most studies have a red light outside the door of the study. Ifthe light is red, it means the sound or in the media that reported in the study. O, so this means a microphone somewhere, that is the sound could be taken when entering the study.
The microphones can be inside the soundproof booth. Or the microphones to be active in the studio. This means you could ruin a perfect one with a nervous giggle taken.
So when you get into a studio (if you have a red light or not), the basic rule is to keep quietdid you see what is happening.
2. , Drink and be merry meal
But not in the studio.
The equipment selected for a study of money value. It also stores large amounts of data, linking programs and tracks. So in general it's a good idea not to fall or liquids to the device.
Take your queue from the engineer. He or she will probably invite you to bring your own drinks, and even some homes.
Just to keep all liquids from the table. ESpeakers are not tables.
3. Do not phone home
In general, no mobile phones to be used in a study. (It also should not be used in a movie – and we all know how to do it).
In general, mobile phones should be switched off, even the silent ones that vibrate like crazy on top of glass coffee tables.
The obvious reason is bleeding noise. If you are in the recording studio is not the top range of acoustic insulation and super-directional microphones,Your phone built-in noise could be the end of the recording.
Apart from this, it is very annoying to try for a voice artist and supply lines in character with a convenient one-sided conversation. The same applies to the engineer tried to concentrate on mixing.
4. Talk the Talk button
If the client is the first recording, you might initially find the whole process wonderful. After a while, 'might become a bit' boring. In particular, the engineering andMixing section.
What is right – if you've heard the best music of the bar itself a hundred times, they were behind the mixing desk.
One could not happen a lot when things boring, but really the magic going.
So if you fancy some companies outside for a chat. Or at least ask, if the spirit of engineering you will be your business. When he's not spirit via Jabber. But generally only in the studio when the interestsProcess or can make a significant contribution.
Stick to business. Finally, they must be paid by the hour.
5. Dance – Who leads
This is fun. A real murderess sometimes. If a piece of commercial audio (ie, a voice over for television, corporate videos, radio commercial or an ad on-line) is taken up, some parts are involved in these are the voice-over artist, sound engineer, the copywriter and the client / agency any personApprover.
A person has a voice-over artist, what to say and how to tell tell it.
Just one.
When two people pass one way, disaster looms. In my experience, the person with the best radio ears are usually the best director.
to hear the voice-over artist, the terms are often in a studio – the words "Say it with a smile" and "focus more on …". You know exactly what to do when they hear these terms, because they are trained professionals.
If aPerson with radio-ears tell them, "he said, as the yellow …", does not say what they do. There remains plenty of room for uncertainty and frustration of restriction of the neck.
This does not mean that all other opinions are less important than the director. In fact, everyone in the command of crucial importance. But only an opinion at a time and only after the director (in my opinion the author or engineer) has the best damn way he or she may be able to give.
L 'Director then ask for feedback, and gift ideas. At this point, the whole process starts over, and progress in another direction, if the customer is not satisfied with the delivery. If everyone is happy, it's a wrap, and let the voice over artist can.
So basically, wait for feedback before the director to intervene and save the recording to ask. But before the voice-over artist to jump out of the studio!
6. Children who receive
It 'difficultMost children authentic. Often the best way to start is to get rid of the parents. Get the parents out of the studio (unless the child is a novice and all buttons and frightened residents).
Not only the parents distract the kids, but who like to do even more direct as a customer. The usually only encourages others to act in the room as the children start to write more directions and the frightened child.
Instead, a good director (wearing headphones)could sit in the car with the child (without headphones). We discuss everything except the script for the baby sounds good. Finally, the Director will be sneaky attempt to get the line, of course, by the child in response to a question independently. Or coax the child to provide more natural sound.
Older children respond well when the display idea, he explains, are able to imagine the situation. Most of the time they can then choose aCourse line.
All this beauty is an illusion to try to get a natural-sounding delivery of the child, because children read the terribly automated.
None of the above apply if the entire business (including the unpronounceable name and phone number of 15 digits Client) to be read by a child. I do not know how. Maybe rent an adult and change the tone of his voice? Not recommended, but doable.
7. Sounds and Music
It 's funnyPick Sound effects and music. Here, anyone can go and give their opinions freely.
If you hear a piece of music you like, and you think it will be great for your business, do not hesitate to ask the sound technician recorded place in the only voice you have. You will hear immediately if the voice matches the music sound and feel.
If the mind is a specific piece of music, shoot, shoot. You probably will notable to use it due to copyright restrictions, but it gives the technician a good idea of what you have in mind.
Identify what you know about the track: it's the beat? A specific instrument? The general has brought emotional? Once you know what you want – that is your question about his engineer: game, that particular tone. But like any piece of music they play along with the recorded voice to see if it works first.
The sound effects are a blast. HereEngineer often show what a great manipulator, he said. It may sound a little Mini 1960 Slam door as the swing limited to a Bentley. Only by manipulating layers.
Trust your creative team. And trust your instincts. Respect the people and process in a radio studio, and you will be amazed with the results.
(C) Lizelle Smit – All rights reserved throughout the world