Radio promotion – the secret of his musical success

Posted by Music Radio | Music Radio Articles | Monday 4 April 2011 9:00 pm

Thus, we have chosen the right path, we ask the right questions.
When I go in a campaign promoting radio? There are two distinctions here that I do. (1) The record is to promote and performed by the band / artist / label (2) the radio service of the site for the promotion of artists pusher / she paid with the band / label supply too much (this setting is for a plugger) .

Prior to the payment of a hustler knows he has to start the track /The music is good enough for radio to be played. Perhaps it is worth saying that this commercial radio station is not in the music world, but in the advertising industry. So your music is if it can not attract the demographic that the station has to serve, your music will not play to get listed.

How can you find that your song is played? I suggest that every artist, band / / label should have a small list of radio andClub DJs, such as focus groups for their publications. This group of people expected to determine the first line on the feasibility of the route before starting a paid service.

Here is the conclusion to be drawn, when the focus group do not believe that most of the trip, so it should not be issued (assuming they have carefully selected members, who are also independent record store personnel should be). Do not listen to the hype that all the record stores have closed. Some are with a largerLevel of revenue now than before the so-called recession!
As a promotions company should I use? All radio promotion websites almost say that do not play a track if you think that success has no chance. But I have customers who paid for the advertising campaigns that Joe Bloggs has no chance of a single game that I know, not to mention the games that he has encountered.

The artist / band / label has to realize that these companies have to pay the bills and it is likely thatI can take products that they will not.

So how do you mitigate or reduce the risk of a plug to use as a band / artist / label? The answer is to add a reference from someone who worked or try to work with people that you have verified this page is referenced. And, as already mentioned, you test the product thoroughly to ensure that you have to promote something good!
What results can I expect? Radio stations, not no matter how good they are, can not offer a guarantee of success! The music industry is the only industry I know where you can tell someone, 'Give me the money, but I can not promise this job! " In essence, the development company will tell you flat out "There are no guarantees!"

We must make sure that you along with a pestle, if it is a concrete result. It is necessary to keep the talks to get those important concerts and appear in theseMusical events, attention to visit the local shops in the area you are. Job list follow steps 1 and 2, and this can help make some progress. (There are no guarantees though)

Remember, the works of radio promotion, but must be done so that the right. be designed so that you can, you can enjoy your music business!

The reasons for the promotion radio gets results

Posted by Music Radio | Music Radio Articles | Tuesday 28 December 2010 3:44 am

Make sure that the first tranche have radio stations have now been found, resulting in exactly with what is not their target audience, are regularly able to demand an end to a very high rate on the radio to publish his syndicated programs ground up to be broadcast on radio stations all over the world, or perhaps because of the power of the radio net.

So what exactly does all this have to meanordinary people? Not much to tell the truth, the inevitable by the fact that people continue to put aside more services provided for the purchase of a radio station sound great for years to get your account, provided that the undertakings and be able to keep selling their products through the promotion of radio programs.

In relation to a person in business, marketing and advertising to radio programs on the market will be a particularly fineJudgement. With the miraculous return of the financial, often referred to ROI, advertising, radio factor has developed his incredible success. So why do the trick? In this regard, there are a number of reasons, but one of the strongest is the creation of a brand. Almost every day, people take to their favorite radio programs heard many DJ at some online character, a feature recognized. This is the individual able to provideIf the entries in the songs together with the following comments during the show.

Together with his comments, the debate on air personalities and even give these people a good reputation with their fans and also the confidence. This confidence means that every time you recommend a product or service to hang their fans for advice and usually a bit 'more to buy products or solutions to your favorite radio station. This is usually when you listYour company on a radio favorite, everyone is waiting for a good return on investment really shows the audience how to go directly to your business or website to shop.

How radio promotion, new artists

Posted by Music Radio | Music Radio Articles | Friday 3 September 2010 10:00 am

done right, radio can be useful in promoting a new artist. But keep in mind that the result depends very much on you.

First, a few realities: if you think of when you receive a follow-up on a radio station, booking agents and locations play called, you probably will not happen. If your targeted commercial stations have played important market-oriented, your chances slim to none (unless the station has a new, local or indieArtists Program invites comments.) Airplay on Radio What can be done as an artist for a new test the water and see what kind of reception that the music is based outside of your home. This might help you decide which direction to take your career to the next a.

Early career level, you should check with airplay odds in your favor to work proactively. Here are some key passages of the following cases:

Before Being brutally honest about your products. DoMake sure your music style is an adaptation of a radio market that interests you sure that the material, vocal and instrumental tracks are strong enough to play alongside already established artists. It also helps to know some feedback from others.

According to market your product properly. Your best bet is, public / community / college / commercial radio stations that are not receptive to new artists and new products. There are no resourcesEveryone on the Internet which is in the selection of study centers and formats and playlists.

Third Follow-up of the possibilities. Track your airplay and get some comments from those who played the CD. If there is a force feedback and consistency in airplay, do some research in this area about any interviews or appearances.

I have seen new artists to this approach, and finally became an artist full time touring. But "the end" is the keyword here. It took manyHappened in the years of proactive contacts and research to develop relations in the field, the next product release and improve their job to do.

A press with a little 'airplay is not sufficient to build a career. But it could be a base if you are prepared to the best of it having to do the work and progress.

Promote music online – Tips for the best music promotion

Posted by Music Radio | Music Radio Articles | Tuesday 31 August 2010 8:44 am

If research techniques to promote their music online so easy, you have come to the right place. You may need to try all over the internet, some hieroglyphic words, that makes no sense to understand you. I quickly decode most confusing information provided in the past was not disclosed.

Why Internet
Internet is not married to one of the most popular sources of income, but many people, because InternetThere is also an important source of fraud. I am living proof that you really make money from your computer. Today you can post a video on a website popular and became famous the day after her. If you can type, read and click a mouse very well, you should Have issues, self-marketing on the Internet.

Social Networks
I know many artists, the online distribution of music, but often a stick-side on MySpace, Facebook, YouTube and Imeem. My scenario is when ICDs were for sale on a street corner for 10 hours a day, I can somewhat 'decent money. But if I have 10 people to CDs on the street corner for an hour a day were sold, I will get more attention, more flexibility and will probably end up selling for more than an hour if you pay them for those who are sold. You want to apply the same concept to the Internet. Video Less, less sites, blogs less and less music will be sending less money, time.

Extra Tip
AA secret that many promoters know that music is not the search for key phrases. If you are on Google.com, type tracker to go "free speech" and free tracker page Word, you can in a broad phrase and word-tracker is the phrase breaks are longer tail keywords you can use Type and name on your videos, music and blogs. Word Tracker will tell you how many searches per day, and from there you take the key rate that each userand put it on your site for every 100 words, put it in your video tags, descriptions and file names. Regardless of everything you've heard before, if you really want to Promote Online, music, expression of the research is the key to the most important keys.

Radio Airplay For Newcomers: How We Did It

Posted by Music Radio | Music Radio | Monday 22 February 2010 9:02 pm

In the early and mid-90s, I did quite a bit of promotion work with local musicians. At that time, I was helping musicians who primarily played in coffeehouses get their first CDs played on college/public/community radio stations. We thought that with all the radio DJs out there in that market, we might find some who might be willing to listen to and take a chance on giving some unknown but talented person some airplay.

The scene has changed a lot since then. You now have the explosion of the Internet and streaming MP3 sites in which anyone can upload their music and be heard anywhere at any moment. Yet, some independent artists still do pursue radio airplay as part of their career strategy. In fact, I get unsolicited inquiries fairly often to this day. I thought I would take a look back and share some details on how some artists had some success…a few a bit beyond their expectations.

Most of the artists I assisted were folk/acoustic musicians. The first thing we did was try to identify stations that would be willing to hear them. Through the help of a folk dj e-mail list which posted digests of radio show playlists, we had an idea of what was being played and who was playing it. We then contacted the show hosts or music directors first by e-mail, providing a musical description of the artist and the CD (without flowery hyperbole about how fabulous the CD is), and asking if there would be interest in airplay. If they responded positively, we sent a CD and short bio. We did not just blindly send out CDs to an address just because it was on a list of folk radio stations. We wanted to be sure that money and time (both ours and the DJs) was being spent wisely by going to the people and places that would give the best possibilities for airplay.

After a few weeks, we would check posted airplay lists or send follow up e-mails to see if the CD was being played. On the average, about half of the stations we would send a CD to would report airplay. We had some heartening success stories. Some local artists were getting international interest as well as national airplay. A couple even got reviews in folk magazines such as Sing Out! or Dirty Linen. One musician’s CD ended up on a radio station’s top 40 year end best of list. I also offered additional help to a regional artist who already had a respectable following in her marketing efforts. Eventually we lost count of all the stations that played her CD and she ended up being signed to a folk label.

Lessons here: 1) Do your homework first–it’s worth it. (Unfortunately, people who still send me unsolicited and inappropriate material haven’t learned this one. ) 2) Never say never…unless you at least try, you just never know who might hear you, and where.

Wendy Vickers is a writer, encourager, life coach, and speaker. Wendy offers resources, encouragement and support for musicians at her websites http://wendyv.com and http://embraceencouragement.com

How To Make StateoftheArt Video Singles Cheaply

Posted by Music Radio | Music Radio | Thursday 13 August 2009 6:01 am

When it comes to promoting their new music releases, I have found that most musicians only consider radio as the vehicle for exposing their music to the public.

Rarely do they consider publicity, in the form of print media, i.e., music magazines, weekly arts and entertainment publications and newspapers as support tools to help support their radio airplay (another subject I shall address shortly).

But, even rarer, is their consideration of the importance of having videos for their singles. A video of your single, which was once considered an optional luxury, is now a standard, vital and necessary tool if you are going to compete with fellow independent recording artists for media and consumer attention.

And, a video is even more important if you are going to compete with major label artists. In fact, since having a video for your single, particularly, your very first single from a new release, is so vitally important, why would you even release a recording without one in today’s music climate?

To me, that is like a soldier going to war with only a handgun while leaving his automatic weapon behind in his barracks.

But, perhaps, in your mind, you believe that it is still very expensive to produce videos for your singles. Even more, while you are likely an expert on producing music, you probably feel like an amateur when it comes to video production. However, that need not be the case any longer.

So, I am going to show you a no-brainer approach to easily getting a video produced for, at least, your first single from your new release, if not all of your singles.

* Steps to Getting Your Video Singles Produced Cheaply *

1. After you have your mastered soundtrack, and have selected your first single, you should then contact an area college, university or art institute.

2. Tell the school’s administration department that you need to get in touch with its broadcast journalism department.

3. When you reach the broadcast journalism department, ask to speak to an advisor or department head.

4. Tell the advisor or department head that you are an artist interested in getting a music video produced, and that you would like to be put in touch with either a senior student or graduate student who is majoring in broadcast journalism with, perhaps, a concentration on production or direction.

You may also want to stress your preference for a student who has experience with having produced music videos already. Depending on the size of the school, there will likely be several highly qualified student candidates.

In most cases, you will find video producers or directors who will want to work from a script, which includes a story line, for your video single. If that is the case, and you are in need of a script, I would like to direct you to MuBiz.com, which can produce a video script from your single. See the below link:

http://www.mubiz.com/services.html#VideoScripting

You can also see a sample video script that I created for a client at the below link.

http://www.mubiz.com/vdoscript.html

5. As for the low cost of getting broadcast journalism students to produce your video, in quite a few cases, these particular students are already in need of videos for their class projects, and yours just may be the one that will pique their interest. This is a no-cost method, and you will often need to arrange this setup one semester in advance.

In other cases, students may either own their film equipment, or be able to borrow school equipment for production. And, in this case, there may be nominal charges, however, these charges will be very affordable.

The best thing about this particular scenario is that, while you will get the best production knowledge from the student, as well as your video produced with the latest technology, you cannot be charged commercial rates, such as if you used a videographer or related service that officially operated in a commercial status.

But, perhaps, the best thing about this avenue to take for producing your video singles is that, not only will you be able to bring your marketing and artist status up a notch by having a video, you will now also have another product that can be used two-fold:

1. For further promotion of your single

2. Able to sell another product on online music sales sites as well as in retail outlets.

In some cases, you may also wish to offer it as a package deal with your CD. Additionally, why not go a step farther by incorporating it within your CD, placing it on DVD, as well as making it available on video cassette for retailers and consumer?

Note: Depending on the extensiveness of your production, most videos can be produced and edited within two weeks, if not sooner.

Kenny Love is president of http://www.MuBiz.com, a radio promotion and media publicity firm that also provides business and career services to musicians.

How To Make Your Music Digital

Posted by Music Radio | Music Radio | Saturday 4 July 2009 2:00 am

As I receive emails from many different musicians on my radio station, I tend to get about 35%-45% that do not know, or do not have their music in a digital format. This is a major problem!

You might think having a CD and sending it out to the stations is the best way, but it really isn’t. First off your wasting waaay to much money for postage, the CD, and any other costs involved in that process. If you have your music on your computer, you have many advantages. Not only can you send your music faster, but you also keep it in great condition. Meaning a computer file will not get damaged or scratched, however your CD you can lose, scratch, or damage.

Now having CDs is a good thing to sell to people, or give them as promotional material, but you should also have them in digital format. The way to do this is to RIP the CD onto your computer. There are many different programs to use to do this, the easiest one for everyone to use is Windows Media Player.

This will probably be already installed onto your computer if you have Windows, which I figure 85%-90% of you do. If you don’t have it download it. Its free so don’t worry about it.

Once you have installed it, you want to insert your CD, and then go to the RIP tab, which will show your CDs information. Now it won’t have your information, so change it right there before you RIP the CD. All you need to do is click once and it should go into EDIT Mode. The text will be highlighted and you just change the information.

TIP: Go to Tools, Options, and Rip Music tab. You should rip your music to at least 128kps bitrate (lower quality) or what I recommend is 320kps bitrate. The higher the bitrate the better the quality, so you might as well go to 320kps and use MP3 format, however burning WMA files wouldn’t hurt as well.

After putting the correct information in you will click RIP MUSIC button, at the upper right hand corner, below the Music Tab. It will take about 10-20 minutes depending on how many tracks and what quality you want to RIP at.

TIP: Go to Tools, Options, and Rip Music tab. Above the bitrate and audio file format, you’ll see RIP Music Folder. This is where once the CD Ripping is complete will go, so make note so you can find your music.

That is pretty much it! Just rename your music files to Artists Name – Song title.(mp3, wma, or wav), doing so will result in a better and more professional looking song file!

Hope this helps many unsigned musicians, if you need more information or help please reply in this thread. And I will try to help you.

Nick Willever Currently Runs An Entire Unsigned Music Network Main Site – http://www.supportingunsignedmusic.com Community Site – http://www.unsignedmusicforum.com