Two Easy Steps To Describing Your Band For Greater Web Traffic And More Fans

Posted by Music Radio | Music Radio | Wednesday 17 February 2010 9:01 pm

It continues to boggle my mind how many bands don’t take the time to come up with a decent description of their music. It’s extremely important, and when you’re marketing yourself online, it’s essential.

So grab some paper, we’re gonna create two simple band descriptions that will help you earn you web traffic and help you with all aspects of your music promotion. Whether you’re looking to promote your band to someone in an elevator, on the phone or submitting to a directory, these two descriptions will serve you well.

1. The Ten-Word Elevator Description
David Hooper of Kathode Raye music uses the term Elevator Description as a way of describing your music quickly. Your Elevator Description is the words you would use in an elevator if you had to say what type of music you do quickly… in just ten words.

This might seem like the most-difficult part about describing your band, but it’s also the most useful all around. To do it, focus on an intense description combined with a benefit for your audience. I put this quick description in the first sentence on our homepage.

The Original Celtic Renaissance music group from Austin, Texas offering free Celtic mp3 downloads.

Obviously it’s not ten-words exactly. But it gets gets the point across.
Musical style: original Celtic Renaissance music
Location: Austin, Texas
Benefit: free Celtic MP3 downloads

Short sweet and to the point. Obviously, not everyone is as focused on downloading music. Coming up with benefits, but do some brainstorming and you’ll find your niche. Check out these descriptions:

The Rogues
A Houston based Pipe and Drum Band with an attitude.
http://www.therogues.com/

Gilli Moon
Melodic-Kinda-Folkie-Indie with a multi-layered guitar (and all-sorts) wall of sound.
http://www.gillimoon.com/

Mountain Mirrors
Psychedelic Zen Rock. Fans of Led Zeppelin, Pink Floyd or Spiritualized will enjoy this music. Free MP3 Downloads!
http://www.mountainmirrors.com/

Add your elevator description to your Description META Tag. Also add an even shorter description in your title tag, and you’ll boost your traffic for people looking for those keywords.

Stay tuned for Part 2 of Two Easy Steps to Describing Your Band for Greater Web Traffic and More Fans.

If you’re looking for more great web traffic tips for your music, David Nevue wrote the book on it, literally. See how he earned over $4000 per month turning music into a full-time profession. It’s all in this book How to Successfully Promote Your Music the the Internet.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

Make Your Songs Better With These Songwriting Tips

Posted by Music Radio | Music Radio | Wednesday 5 August 2009 10:00 pm

Do you write songs? If occasionally they seem ho-hum to you, take a look at these suggestions for writing good melodies and chords:

MELODIES:

i) A good melody has to be memorable. It’s no good if your audience can’t remember it. So make sure your melody has repeating elements. If you can get a repeating rhythmic idea working for you along with a repeating melodic idea (like in Born in the U.S.A), you’ve got something that will snag your audience for good.

ii) Is your song in the right key? You’d be surprised what moving it up or down even by one note will do. Don’t fall in love with the key of your song unless you’re sure it’s going to work for you. Moving a song up will generally build tension, and moving it down will allow it to relax. Put it where you need it.

iii) When should you add vocal harmonies to a melody? Chorus melodies should feature more harmonies than verses. When lyrics are personal observations or a recounting of events (like in verses), these will work better unharmonized. If the lyrics are conclusive like the kind often found in choruses, they accept harmonies more readily.

iv) Let your chorus melody feature the key note more than the verse. If the song is in A major, let that note A occur more often in the chorus, especially at the end of structurally important spots, like the end of the 8th bar or 16th bar. Let that key note be more of a focus. For verses, try letting the third (C#) or the fifth (E) be more of a focus.

CHORDS:

Sometimes, just getting chord progressions that sound interesting can be a problem. Want some chord progressions to try out? Here are some samples. Each progression has a little harmonic twist which you may find interesting. Try two beats for each chord, but also try experimenting a little. There’s no copyright on chord progressions, so feel free to use them in your songs if you wish:

i) A A/C# D D/F# F G C E (Note: A note after a slash means that it should be the lowest sounding note in the chord. So A/C# means play an A major chord, but have a C# note as the lowest sounding note.)

ii) D Gdim F#m B7 E9 A7 D

iii) Cm7 Fm7 Cm7 F Eb Ab Fm Gsus4 G (Note: Play each chord for two beats, and one beat each for the final two chords.)

These are just some ideas that will hopefully get your creative juices flowing. Beyond these tips, the best advice is to write every day. As author Ernest Newman has said, The great composer does not set to work because he is inspired, but becomes inspired because he is working.

Gary Ewer is a Canadian composer, arranger, clinician and music teacher. He has written for a variety of professional ensembles. His music has been performed by various groups, including Symphony Nova Scotia, the Elmer Isler Singers, Rhapsody Quintet, the Cape Breton Chorale, the Canadian Broadcasting Corporation and others. Presently Mr. Ewer is a full-time instructor at Dalhousie University in Halifax, teaching aural perception, music theory, choral techniques and orchestration, as well as conducting the Dalhousie Chorale and the Dalhousie Chamber Choir. He is the author of The Essential Secrets of Songwriting and Gary Ewer’s Easy Music Theory.

Confessions Of A Master CD Sales Woman Part 2

Posted by Music Radio | Music Radio | Friday 31 July 2009 2:00 pm

Well a great performance and an interactive sales crew is just the start to seling more CDs at gigs. The Rogues also employ other salespeople.

Our sellers work off of a commission, with bonuses built in when an individual’s sales total reaches a certain amount. Giving a salesperson a commission motivates them to sell more product than just giving them a flat rate. We do have minimum pay for a day’s work when the sales are not good. In that case the band usually pays $50 day, or a 10% commission of the sales total, whichever is greater.

At the more modern venues, such as highland games and celtic festivals, we have found that having a sales table is an extremely successful way to increase sales, especially in combination with a roaming salesperson (when using both are appropriate). At pub gigs, we only have a sales table. Having someone roam in a tight space like a pub would be seen as too aggressive or invasive, which the Rogues do not encourage their salespeople to be. Friendly competition between two or more sellers is fine as long as there is a feeling of team spirit. Our sellers help each other out when one needs change or more stock.

The larger the crowds, the more sales people are needed. The sheer size of the crowd has a tremendous impact on sales. When you get that many people standing or sitting that close together and they are all excited about the music, it is like a ripple effect–once the sales start flowing, everyone seems to jump on the buying bandwagon.

At one particular show at the Maryland Renaissance Festival, where the crowd was huge, our three sellers were not able to maximize the full sales potential. A good indication of my not being able to tap the sales potential that is when I am standing in one spot and have not moved out of it the entire show. Just as soon as I finish one sell, another person comes up to buy a CD. I call that standing in a sweet spot–when people come up to you already wanting to buy a CD. My job then is to try to figure out, as quickly as possible, what CD or CDs would best suit what they are looking for. I always try to point out the fact that they can order more CDs through the website or mail order, or listen to the music on MP3.com.

As a bandmember’s wife, I am always trying to promote the band. I take business cards from people who want to hire the band for potential gigs and I direct them to my husband, Randy, who is the business manager for the band.

1. Reward sales people with commission
2. Set up sales table for venues
3. Encourage friendly sales competition
4. More people to sell for larger crowds, enjoy ‘ripple effect’
5. Take business cards to gigs and hand out at every opportunity.

The Rogues use CDBaby to sell their CDs. Why? See for yourself?

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

I’d Be Happy To Scratch Your Back

Posted by Music Radio | Music Radio | Saturday 18 July 2009 10:01 am

I remember when I first put the Brobdingnagian Bards on MP3.com and started to learn the ropes. I would listen daily to music there, but I never listened to bands that were higher in the charts than we were because I didn’t want to boost their ratings any more than they already were.

I guess greedy. It totally dog-eat-dog. But it wasn’t until I started to listen to my own advice that I started to make some changes and helping my fellow musicians. And it wasn’t until I started to help you that our success took off.

Yeah, there are many reasons why we’ve done consistently well on the mp3.com charts, but one of the main ones is that I’ve been willing to scratch someone elses back with no expectation of a return. And while there’s no expectation, there always is a return.

It’s one of those great conundrums, I guess. I mean, how is it possible that when you help someone else You will benefit… Yet I’m amazed to see that it happens. And it happens all the time.

The more I am willing to give, the greater my return.

Just yesterday, I got an email from a Nagian (one of our fans) saying he loved our music and would do everything he could to promote us. Just ask.

But the only thing I can do is to humbly ask him to turn around and see if he needs his back scratched.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

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Promoting Your Music At Amazon.com

Posted by Music Radio | Music Radio | Friday 17 July 2009 2:01 pm

I remember a while back reading David Nevue’s book, How to Successfully Promote Your Music the the Internet. In it he threw out a cool suggestion for increasing the searchability of your band.

His suggestion was to write a review of CDs that you feel are similar to your style of music or CDs that inspired your music. The idea is if you promote traffic to this webpage, visitors will also see a review of your band, and check out your music.

I loved that idea so much that I was psyched when I learneda very simple and similar promotional idea on Amazon.com. Here’s what you have to do:

First, you need to sell your CD on Amazon.com OR at the very least offer a free MP3 in their Digital Music Network.

Second, do a search for a band or album similar to yours. In my case, my group, the Brobdingnagian Bards, released a CD inspired by the Lord of the Rings. So I went over to the Fellowship of the Ring soundtrack.

Third, scroll down and you’ll see either a link that says,

Recommend an item!
or a box that has
I recommend in addition/instead of this album.

Fourth, grab the ASIN from your webpage. (The ASIN is the 10 charcter code listed in the Produce Details). All you have to do is insert you ASIN into this blank to make your recommendation.

Your music is now linked to the artist you consider yourself similar to. The beauty of this promotional idea is that it all takes place in the Amazon shopping environment.

This means, more than likely, they’ll go straight to your Amazon page. They’ll read about your album. They’ll listen to your MP3s. And hopefully, they will buy an album, and/or hunt down your band’s website where you’ll earn a new fan.

PS. The 2004 Edition of How to Promote Your Music Succesfully on the Internet by David Nevue is now available.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

How To Effectively Sell Your CDs

Posted by Music Radio | Music Radio | Wednesday 8 July 2009 2:00 pm

The recent changes in the payback formula at MP3.com had catastophic results to indie artists everywhere. My band, the Brobdingnagian Bards, was making over $100 per day when the system dropped out from beneath us. But you know, it didn’t hit us as hard as many artists.

The reasons is that about two months ago, I saw the changes that were happening and decided to make a change in my own marketing procedures. Vivendi was taking charge. They want to hinder free downloads and keep CDs viable for as long as possible. Alright, so we need to sell CDs. How do we do that?

That’s when I started surfing to the masters. Fellows like Jim Daniels of BizWeb2000.com, and even to some of the SPAM marketers.

You see, I read a book on ad copy about a year ago, and I started to understand what these people do. Sure, when you head to some SPAM marketer webpage, you see ad copy three pages long that doesn’t tell you jack. It kinda beats around the bush. But you know what…some of that stuff ACTUALLY SELLS!

It’s true. Ad copy for your CDs is all about convincing your potential fans to buy your albums. It’s easy to write because all you need to do is tell your fans what you think is so great about your album. Why do they want to buy your album?

No, you don’t have to write ten pages to sell your CD. Just write one. Or head over to our Celtic Wedding CD page. I setup that page in late July of 2001. Since then, our wedding CD has been our best selling CD. What does it do that is so special?

Not much. It directs traffic to the site. Tells visitors about the CD. It gives them free samples to listen and download. Offers a few testimonials. And it tells them why I think our CD is the perfect album for someone who is getting married or just in love. Finally, it gives them something extra. That’s all ad copy is. And it works!

Hey, follow my example. Steal my ad copy and cater it to your own needs. And start selling CDs.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

Guitar Players Palm Muting Builds A Strong Right Hand

Posted by Music Radio | Music Radio | Sunday 5 July 2009 10:00 pm

Playing guitar requires a technique that is uniquely different from an instrument such as piano. Think about this for example, you can drop a roll of quarters on a piano and get a clean crisp sound out of the keys. The guitar requires a little more finesse with both hands in order to get notes to sound (other than the open strings). Most beginning guitar players focus most of their attention on the left hand (or fretting hand for you lefties), and rightly so. The left hand needs to learn the grid pattern of the fretboard ? where the notes are, where to hold your thumb, how much to squeeze down etc. For the most part, their right hand just holds a pick and swipes away at the strings with little regard to control.

A strong right hand is essential to becoming a complete guitarist. The right hand is the key factor in controlling dynamics, tempo, and clarity. If you want to increase your right hand control and accuracy, practice scales, arpeggios and chord rhythms with palm muting. By palm muting, you are ?training? your right hand to be where you want it to be at all times. Make sure each note comes out equal. Don?t go so fast that you can?t hear each note clearly, you may be over-muting or not muting enough. It may be tricky at first, but stick to it.

Here are some ideas to get you started. First, keep in mind that there are no rules in playing music or guitar. However, as my students know, I do create ?temporary rules? for the sake of developing certain techniques or theory knowledge. So, for now, let?s make alternate picking a temporary rule. Downbeats will get down-picks, and upbeats will get up-picks when playing eighth notes. When playing sixteenth notes, the first sixteenth gets a down-pick, two is up, three is down and four is up. Discover different rhythmic variations of eighths and sixteenths, use strict alternate picking and of course palm mute all of your notes. Palm muting should sound like the notes are muffled, not choked off.

This practice strategy is great for acoustic as well as electric players. Work palm muting into your daily practice schedule for at least 14 practice days. When done properly, you will start to notice a great improvement in your overall dexterity!

John Maurice Doyle is a top Elite Performance and Guitar Coach in Los Angeles, California. His clients have included A list Hollywood celebrities, international rock stars, and hundreds of pro artists. He is the owner of Green Monster Music and creator of the internationally acclaimed Monster Guitar Method interactive guitar instructional DVD series. Visit http://www.greenmonstermusic.com and download your free guitar lesson and listen to his Guitar Monster Podcasts (also available on iTunes).

http://www.greenmonstermusic.com

Italy Lesson: Venice

Posted by Music Radio | Music Radio | Wednesday 1 July 2009 6:00 pm

Two weeks ago, I went to Italy to visit family and see the country. I was a military brat, so I’ve been there plenty of times before, but nevertheless, it was a magnificent and learning experience, both artistically and as a guerrilla marketer. So for the next few weeks, I’m gonna take you on a brief tour of Italy, and show you what I learned from my trips. I’ll take you from Venice to Florence, Pisa and Rome, plus few places thrown in. The travel industry is an outstanding resource for learning about marketing, so let’s get started.

Italy Lesson: Venice

Of all the cities in Italy, Venice is my favorite. There’s some sort of deep connection between me and Venice. Perhaps it is the old, rustic look to the city? Perhaps it is the enchanting waterways? The exquisite food? Or the beautiful and friendly people? Or maybe it’s just a town that truly has a sense of itself. IT is one of Italy’s greatest former city-states, and it currently is one of the most-visited vacation spots in the world. Yes, to many it is just a tourist town that sometimes smells bad in the summer, but the people there know marketing. They know how to get tourists into their shop, or drop a tip.

Let’s take, for example, Rondo’ Veneziano. This band has gained a small degree of fame in Italy, particulary in Venice. I suspect part of the notoriety is due to their name which alludes to Venice, and also their musical style. They play Classical music to upbeat electronic drums. After years of listening to copies of their tape, I was surprised to find that there was a five-piece band behind the music. Five women playing their violins with such incredible timing and skill you’d think there was a DJ.

Well, I was thrilled to find they would be playing Venice that night we arrived. And I found out in a fairly unusual manner. Among the hordes of street merchants, a man dressed in Victorian garb approached us and spoke in Italian, then English to tell us about this band. He was selling tickets…in the streets. Sure you find Hawkers doing this all the time, here, but it struck me as interesting… Even more so when we came across the second and third groups of Hawkers. It was a coordinated effort.

You see, what this lesson is about is getting people to your shows. It takes work, but think about it for a minute. What if they next time you had a gig, you went down there a week in advance, handed out flyers, sold tickets, gave out discount coupons that many clubs are so fond of? What if you had a mailing list with you telling them you could send them more info? Could you bring in twenty, thirty, fifty extra people to see you play, even though they’ve never heard of you before? Maybe. What if you add a theme to it? Dress to impress your selected audience. Or a theme that would inspire people of all ages. Think you could bring out a helluva lot of load of people out to see you. Do you think the club owner would consider booking you again? On a better night? Opening for one of the top local acts or maybe even a national act?

I’ll tell you what. If you show that you’re willing to put in that much effort, then hell yes! They’ll book you. If you can pack a place, particularly on a bad night, then you are an asset to the club that they don’t want to lose. They’ll book you and treat you right. Plus, you will entertain countless people and gain some new fans, sell some CDs, and get people talking about you.

It just takes a little effort to learn from the Venice Lesson and that of Rondo’ Veneziano. Organize your friends and bandmates, ask them, convince them, even bribe them if you have to (just weigh the costs), to help you hand out tickets and get some notice. Your musical career will proceed only as fast you are willing to work.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

14 Ways Musicians Can Increase Their Tips

Posted by Music Radio | Music Radio | Friday 14 November 2008 12:27 am

I was listening to NPR the other day when they did a report on tipping in the restaurant industry. One they had a list of tips on how wait staff can increase their tips.

That got me brainstorming and surfing the net for other ideas to boost tips. That combined with lots of performances at Renaissance Festivals helped me to develop my own list of ways musicians can improve their tips.

1. Introduce yourself by name

Too often musicians forget to introduce themselves on stage. Make sure you tell the audience your band name, but to really boost your tips, you should also introduce yourselves individually. Let people know who you are as an individual and you’ll see greater tips.

2. Go out into the audience with a tip jar

You really can’t be passive when it comes to getting tips. You have to walk out into the audience with some visual reference that says Tip Me!, and they will tip you.

3. Meet your audience at their level

Take the time to talk to your audience members at their level. Holding a discussion from a stage puts a wall between you and them. So instead, go out into the audience and talk to them face to face. Kneel if they’re at a table, so you’re at eye level. And if you have ayour tip jar with you, you will you will not only gain a fan, but you will also improve your tips.

4. Make your appearance personal

We wear kilts to most of our gigs. A kilt adds a very personal touch It links us to a certain culture and makes people take notice. Course you don’t have to go that route, instead find some piece of clothing that reflects your personality and you will boost your tips.

5. Recommend your favorite CD

If you have multiple CDs, your audience will always ask for your favorite. Tell them what it is. If you only have one, you can do the same by recommending other artists that you like. That adds a two-fold advantage of helping your audience find music they like and helping your fellow musicians.

6. Smile

A bright, confident smile will bring fans back again and again with lots o’big tips.

7. Involve your audience in the music with a joke or game

Next time you’re up on stage, see what happens when you joke around with the audience. Your personality will glow all the more and so will your tips.

8. Chat with fans by name

Music fans love nothing more than to be recognized by the bands they love. So do your best to remember their names. They will feel that much more attached to your music and feel like your friend. And these friends will tip you better for the courtesy.

9. Touch your audience

When you’re out socializing with your audience, touch them (in a non-sexual way). Whether you shake their hand, pat them on the shoulder or back, or just brush against them, wait staff find that that even that will boost their tips 50%. And it will yours too.

10. Use tip jars with the VISA/Mastercard Logo

According to studies done in restaurants, just seeing those logos is enough to encourage customers to tip more. I know it sounds crazy, but give it a try. You may be pleasantly surprised with the results.

11. Give your audience something in return for their tip

People love feeling like they’re getting their money’s worth. And many people don’t realize you should tip bands. So give something in return. It could be something as big as a sticker or magnet, or as simple as a business card that might include a $1 off your CDs. Or hey what about feeding their sweet tooth with a piece of candy. Whatever the case, that little gift will mean big tipping results.

12. Draw a picture

On a similar note, if you give them a business card, draw or make a comment on it. That piece will be more valuable to them and will result in bigger tips.

13. Make tipping a part of the show

Why wait until the end of the set to ask for tips. Sing a song about tipping, or get your audience involved in the tipping process by shouting something. Or offer a prize to the first tipper. But integrate it into your show and it won’t seem like you’re just begging for money, rather you’re making it fun to tip.

14. Thank your audience

No gig would be complete without an audience. So thank them for taking the time to watch you perform. They will feel the personal touch and respond when you ask for money.

15. Bonus Tipping Suggestion:

If the change is five dollars, never return a five-dollar bill. Always give back five ones. This allows the customer to tip you with some of the dollar bills you returned. You will rarely get a $5 tip and returning a $5 bill will turn off tippers. In general, it’s good to return all ones if the change is less than $8. You want the customer to have at least two ones so they can give it back as the tip.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE how-to music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

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10 Tips For Succesful Production Of Dance Music

Posted by Music Radio | Music Radio | Tuesday 2 September 2008 5:28 am

1. Get the right monitoring.

For dance, bigger monitors = better monitors. Bigger recording room = better room. Remember that dj in club will play your track on big loudspeakers. If you mix your track on a small monitors or headphones, it may happen that your track won’t be good for club and dj will not play it.

2. Make adaptation of your recording room.

Your producing/listening room has to be well damped, otherwise you will hear a lot of reverberation and sound coloration when mixing. It is very important. If you don’t have a lot of funds (expecially for large room), don’t worry. It doesn’t have to look great, more important is to do the job.

3. Do not use noisy sound cards.

Try to avoid using cheap soundcards below $100. They have very poor quality and they are good for games rather not for producing music. If you have enough funds, consider buying card staring from $300 with low latency. Some cards offer also internal crossing which also might be useful.

4. Use good sound synth sources.

There are already some plugins that sound great, however if you can afford, invest in a best synth hardware. Hardware in 90% of cases sounds better than software. There are also many different samples on the internet. A lot of samples like sf2, wav, reason refills, midi, vocal samples and acapellas, you may find on Vipzone Samples website – also a lot of free samples.

5. Use good reverbs.

For your instruments and vocals try to use good reverb units / plugins. Good sounding reverb placed on some instruments in the mix can bring your track to life. If you can’t afford top outboard units, you may use one of impulse-based plugins available on the market. They should work well for your DAW.

6. Use rhythmic delays on your instruments in the mix.

Remember that dance, trance, and techno music is based on rhythm. Don’t forget to use rhythmic delays on leads, vocals, arpeggios or trance basslines and other synths. This will help a lot. Don’t forget also to quantize your midi tracks (if you use midi).

7. Sometimes less bass = more bass.

Don’t overdo with bass on a bass drum or bass line. Kick drum should have a short click at the start and be enough pumpy for dance. You can easy find a lot of free good sounding kicks on the internet. Remember, bass should also have some mid-frequencies audible near the 1-3 kHz – not only the lowest bass. Compare your bass to the bass used in a good sounding tracks.

8. Less instruments = cleaner mix.

Instead of making many sound layers, try to use not much instruments. Make sure to choose punchy and selective sounding instruments with not too wide spectrum. Work on each instrument with equalizers, effects – like delays, reverbs, phasers etc. depending on the sound type. Use eq, to make each instrument staying in its frequency, not overlay with other instruments frequencies.

9. Set kick and drum section louder than other instruments.

It will significantly helps during the mastering. If you will set them louder, you (or mastering engineer) will be easy able to make good, pumping master on a good compressor. With drums sounding quiet in dance track, proper mastering can’t be done and noone will play your track in the club.

10. Send your track to the mastering engineer.

Try to not master your track by yourself and use good mastering engineer instead. He has fresh ear since you worked on your track probably a lot of time already. Mastering engineer will tells you the truth about your track, and what you should fix in the mix. You may find a lot of online mastering studios / houses.

Bio

I was interested in music practicaly since I was born. When I was 4 years old, I was very excited with my father’s old Abba-tapes. I listened to Abba all through my childhood. My next fascination was Italo Disco and later Depeche Mode. When I was 16 years old I started to play the guitar. This was the beginning of my next musical fascination – I started to listen to the rock music and groups like Deep Purple, Dire Straits or even later The Cure. My first tracks was recorded on a 4-track tape machine and these was rather some rock-guitar tracks, not dance. Me and my friends founded some rock groups, one of them called Muzyka Wiatru (The Music of the Wind) released album on MC. Unfortunately there was a time for pop in Poland and nobody was really interested in promoting new rock band. After 6 years I left guitar…more on http://www.janardana.net.

Interesting samples for producers you can find on my website http://www.vipzone-samples.com More useful mixing and mastering tips on http://www.master-your-track.com.

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