Small independent record labels are facing a different fight today's industry will receive a share of the music. The best way in which small labels have Their CD's sold vanished in 2003, Southwest Wholesale Records and Tapes closed the doors on. The possibility of expressing its position in the music that are sold more difficult, the shelf itself bigger and bigger record companies. The lack of competition on the shelves hasgenerated an increase in profits for the majors. What can smaller more nimble labels do to compete with major labels?

Promotion and Radio –

The majors have a firm handle on the radio, for example, it is likely that the means to promote and break a new artist. (Did you think illegal immigration is a bit 'narrow: Eliot Spitzer, the New York Attorney General will consider whether the majors bribe radio stations to play their music.)The amount of money and influence that the majors have can not be offset by a smaller record companies. You can not fight this battle and often songs that deserved to be played not good enough to play. play lists are created in a single office and downloaded to the station managers from all over the country. The station managers have no choice but to play what headquarters has instructed them to play for the day. What can smaller more nimble labels doCompetition with the majors?

The future – Internet

Battle lines are drawn in this huge market. Smaller labels can have attractive websites for their actions at a relatively low price. Hosting of the pages will not be an expense is unmanageable. The smaller labels can promote with banners and not absorb the cost of printing and manually distributing flyers and postcards, to a lesser extent of the potential buyer. Buyers can access via the Internetare the same as that of major labels.

What about Internet radio? It 'still developing and today would be a good time to develop an artist over the Internet. majors have no control over the stations not yet on the Internet! The development of an Internet radio station is a viable option for a small label. The cost of doing so once connected, is not prohibitive.

Investigate and do your homework on the Internet and online promotion. TheMarket is open for small businesses as well as for larger companies.